Our Work

Case Studies

Real campaigns. Real results. A selection of projects that demonstrate how we turn ambition into measurable impact.

GB1 · 2026–present

GB1 — British America's Cup Team

When the British America's Cup Team needed to make an impact — fast — Into the Blue rolled-out a complete brand identity across every physical and digital touchpoint, built to attract world-class commercial partners and ignite a global fan base ahead of the 38th America's Cup in 2027.

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Forward-thinking Design

Emirates GBR SailGP · 2022–Present

Emirates GBR SailGP Team

From race-ready content to pitch decks to sustainability storytelling — a fully integrated creative and commercial partnership with the Emirates GBR SailGP Team that delivers assets proven to engage fans, amplify impact, and attract sponsors.

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Purpose-led Activations

The 1851 Trust · 2014–present

The 1851 Trust

For over a decade, Into the Blue has been the creative force behind the 1851 Trust — blending sport, purpose, and design to spark innovation and inspire the leaders of tomorrow.

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Results-Focused Delivery

MarineShift360 · 2023–2024

MarineShift360

A commercial strategy and brand development programme for MarineShift360 — a pioneering initiative driving sustainability and decarbonisation across the global marine industry — helping to build the commercial foundations for long-term impact.

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Campaign Creative & Brand Activation

Gill · 2026

Gill - S2.26

Into the Blue created the full creative campaign for Gill's new season collection — From first light to last light — delivering a suite of print and digital assets that brought the brand's new range to life across Gill's own channels, trade partners, and point-of-sale environments worldwide.

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INEOS 1:59 Challenge — #NoHumanIsLimited

Global Campaign & Brand Activation

INEOS · 2019

INEOS 1:59 Challenge — #NoHumanIsLimited

Into the Blue was the creative force behind one of sport's most audacious challenges — helping INEOS build a global campaign around Eliud Kipchoge's attempt to run a sub-two-hour marathon. The result: history made, 25.2 billion impressions, and a hashtag that trended worldwide.

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Work With Us

Ready to create your
next success story?

Let's talk about how Into the Blue can help you achieve your commercial and creative goals.

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Case Studies

GB1 — British America's Cup Team

Emirates GBR SailGP Team

The 1851 Trust

MarineShift360

Gill - S2.26

INEOS 1:59 Challenge — #NoHumanIsLimited

Ready to create yournext success story?

Ready to create your
next success story?