A commercial strategy and brand development programme for MarineShift360 — a pioneering initiative driving sustainability and decarbonisation across the global marine industry — helping to build the commercial foundations for long-term impact.
The Challenge
MarineShift360 was tackling one of the most complex challenges in global industry: accelerating the transition to a sustainable marine sector. The organisation needed a commercial strategy that could attract investment, build partnerships, and communicate a compelling vision to a diverse global audience.
Our Approach
Into the Blue developed a commercial framework that positioned MarineShift360 as the definitive platform for marine sustainability. This included partnership development, brand strategy, stakeholder communications, and a commercial model designed to attract both industry partners and impact investors.
Results
- Globalcommercial framework developed for marine sustainability
- Multi-sectorpartnership strategy spanning industry, government, and NGOs
- Brandidentity and communications platform established
- Investmentready commercial proposition developed
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Selected Work
