Forward-thinking Design

Emirates GBR SailGP Team

Emirates GBR SailGP · 2022–Present

From race-ready content to pitch decks to sustainability storytelling — a fully integrated creative and commercial partnership with the Emirates GBR SailGP Team that delivers assets proven to engage fans, amplify impact, and attract sponsors.

The Challenge

SailGP is one of the fastest-growing sports properties in the world, but translating that on-water excitement into commercial value requires more than great racing. The Emirates GBR team needed a creative and commercial partner who could build a distinctive identity, tell a compelling story to sponsors, and grow a global fanbase — all simultaneously, at pace, across a demanding international race calendar.

Our Approach

Into the Blue became an embedded creative and commercial partner for the team — working across every touchpoint from the F50 boat and Team Base branding to social content, sponsor decks, and sustainability communications. Our approach was built on a simple principle: every asset, every piece of content, every commercial conversation should reinforce the same powerful narrative.

Creative That Performs On and Off the Water

On social media, our trend-driven designs grow a global fan base with an instantly recognisable style — content built for the speed and spectacle of SailGP, optimised for the platforms where fans live. On the water, bold branding of the F50 boat and Team Base gives the team a distinctive identity and a powerful platform for sponsor ROI. Every visual element is designed to work as hard commercially as it does creatively.

Commercial Assets That Open Doors

We developed a full suite of commercial materials — from tiered partnership frameworks and rights valuations to bespoke pitch decks tailored to individual sponsor prospects. Each deck told the Emirates GBR story in the language of the brand it was speaking to, connecting the team's performance credentials and audience reach to the specific commercial objectives of potential partners.

Sustainability Storytelling

SailGP's commitment to sustainability is a genuine differentiator in the sports sponsorship market. We helped the team articulate and amplify that story — creating communications that positioned Emirates GBR as a forward-thinking, purpose-led proposition for brands who want their partnerships to stand for something beyond logo placement.