MarineShift360 is a partnership-driven international collaboration that aims to drive positive, sustainable changes towards design and manufacturing in the marine industry. Backed by 11th Hour Racing as Founding Sponsor, MarineShift360 is a purpose-built Life Cycle Assessment (LCA) tool that enables the user to evaluate and compare materials and processes, investigate alternatives, and drive innovation to allow informed, environmentally and economically sustainable choices.
Build a bespoke, streamlined Life Cycle Assessment tool to help create a marine industry that fully understands the environmental footprint of its products which creates a measurable shift from a linear to a circular economy.
The tool needed to be capable of computing the distribution of the impact of products across all their life stages, allowing the user to bring end-of-life thinking into the design stage and give users the ability to create a strategy to reduce the overall environmental impact of their product.
Into the Blue brought together 11 industry-leading pilot partners to help develop the tool and provide critical industry insight ahead of the launch. We built the business case based on real, tangible data to prove the tool’s validity and necessity.
We also created a clear brand identity and communications strategy to introduce a new eco-design product to a new audience, promoting the critical need for a shift towards a sustainable and innovative approach to design and manufacturing within the marine industry.
Learn more: https://marineshift360.org
